The DeLorean, which made its debut in the 1985 film Back to the Future, is as popular today as it was when it debuted. The beautiful design of her and her gull-wing doors have kept all her charm intact for almost forty years. And soon it will return 'to the future' once again, this time with a fully electric vehicle.
The return of the iconic DeLorean Motor Company vehicle was teased in a teaser released shortly before the SuperBowl (no, not on the stadium's mega screens looming over the players, but in a tweet).
DeLorean, reimagine the future
The tweet, which invites us to reimagine a future that "was never written," is accompanied by a 15-second video showing the familiar silhouette of the DeLorean's signature gullwing doors. From the accompanying hashtags I deduce that the keywords are few and very clear: electric and luxurious.
A real phoenix rising from its ashes, don't you think? A return in style for a car that had a very short production life (just two years, 1981 and 1982). As fantastic as it looked with its stainless steel bodywork (Cybertruck, move on), the DeLorean was the result of wrong industrial logic, which led the company to bankruptcy just as our Paolino Rossi put the Germans to death in Madrid. More day, less day.
And what are Back to The Future fans saying?
The DeLorean was already out of production when it made its debut in Back to the Future in 1985, but the success of Robert Zemeckis' film made it immediately iconic among fans of the film (and beyond). As the legendary Doc Brown said to Marty McFly before taking a turn between an attack by the "Libyans" and a joke? Oh yes. “The way I see it, if you're going to build a time machine into a car, why not do it with a little style?”
It's impossible to say how faithful the new DeLorean will be to the original, but I doubt it will stray that far from its classic form. The premiere is expected in the second half of this year, perhaps earlier.
