Bruk is a packaging created by the designer Pushhan Panda as a sustainable alternative to plastic-coated paper packaging. What is its peculiarity? It allows you to separate the plastic liner from its paper cover, just like peeling a banana.
Recycling classic briks, on the other hand, is not that simple. They consist of a sort of "sandwich" made with two layers of plastic and a "filling" of paper. While they are less dangerous than those made entirely of PET plastic, the layered design of these cartons makes them perhaps even more difficult to recycle.
Plastic and paper need to be separated before recycling begins, and this requires a complex procedure that is not readily available around the world. In general, these packaging they are only recycled (at most) for 50% of the total.
A bottle to peel
To try and improve this, Californian designer Pushan Panda designed Bruk, a the packaging that anticipates the process of separating plastic from paper? How? With a system halfway between a banana to peel and the zip of a blue jeans.
Pushan Panda wanted Bruk to look inconspicuous and familiar, so that customers could identify the shape and general appearance of the container. What sets Bruk apart from other beverage containers is its contents.
Users can easily tear Bruk in half from its top, just like peeling a banana, after they are done using it. When the paper liner has been torn in half, it reveals its plastic interior, which can be recycled on its own.
I find it simple and accessible. It's as convenient and easy to use as regular packaging, but uses less plastic. In addition, it is 100% recyclable with conventional equipment, unlike paper packaging.