Whether your company sells in certain areas of the country or operates throughout Italy, it is important to create a local SEO strategy, essential for attracting new customers and providing personalized services.
How many times has it happened to you to look for a business in the area and head to the first one in the SERP or buy from their site? This is the function of SEO Local, that is a particular set of strategies that allows you to excel for certain keywords in one or more territories.
Local SEO is essential for small businesses and proximity shops, which have a well-defined geographical location. It can also be useful for large companies, able to intercept the specific needs of the target group.
This type of strategy will become more and more central with the spread of Vocal Search. In fact, it is estimated that most voice searches are done on the go (in a car or while walking) and relate to goods or services that are needed immediately. Doing SEO Local therefore means intercepting these needs and providing the ideal solution to a large number of people. Here are the best strategies.
Choose the areas of interest
Before proceeding with a Local strategy at a national level, you must consider which territory to address: whether to entire provinces, to a single municipality or district. It all depends, of course, on the circumstances. The Web Agency Rome and Milan, for example, prefer to focus on individual neighborhoods rather than on the entire city area. In areas without major centers, on the other hand, it is important to include the localities of the province that are larger than the province.
Create a Google My Business listing
Google My Business is a free service for companies that allows you to show a snippet on the side or in the center of the SERP with all the information visitors need. It is very useful for users, as it allows you to have all the necessary information in a single screen: address, photo, opening hours, telephone number, website, price list.
The data of Google My Business are then also reported on Google Maps and then included in the list of businesses open near the user. We therefore recommend that you always keep your card updated and monitor the keywords for which it is shown.
Publish dedicated pages on your site
To do quality Local SEO it is important to dedicate a page of the site to each area you intend to cover. Only in this way will you be able to choose the most suitable keywords to index yourself on various territories. Publishing new pages is possible, but wisely. It is absolutely necessary to avoid copying and pasting the same text, limiting itself only to changing the name of the place. Better to select some pivotal places and create optimized and quality pages.
Alternatively, you can take advantage of the potential of the blog page: create ad hoc articles in which you push your local keywords. You will not risk crowding the site with useless pages and it is always possible to correct the text. You can also create endless support articles on the same keywords or on similar keywords.
