Bad feeling of getting to the end of a bottle of shampoo or shower gel and not being able to extract the last part of the product, no matter how hard we shake the bottle. Yes, this first part is autobiographical, but you know it well too.
Now, a company called Liquid Glide has designed a bottle that is so "slippery" inside that it supplies every last drop of product. A lot of ethics, no waste.
How the 2.0 bottle is made
When we say "wanting is power": it was enough to add a layer of non-toxic lubricant inside the bottle. By eliminating the friction all the product inside comes out, without more hitches and unnecessary waste. I also find it a great eco-conscious initiative, because those involved in recycling cannot recycle bottles with products still inside them.
Bottles often end up in landfills because they haven't been cleaned before being recycled. "We all think that when we throw a bottle into a recycling bin it will be recycled, but the recycling it is nearly impossible when the product is left behind, and a significant amount of water is required to clean the bottle. So the reality is that some of this packaging actually ends up in a landfill, "he says Kripa Varanasi, co-founder of LiquiGlide.
It is also a question of money
Aside from recycling, most shampoos, conditioners, or face products aren't cheap. Sometimes customers go to great lengths to get all of the product out, including cutting a bottle in half to get rid of the remnants (this is not an autobiographical part, but I have witnessed similar scenes).
Previously, the company worked with Colgate on a "slippery" toothpaste tube and said it is currently in talks with personal care brands to produce its bottle on a large scale.
The new bottle will help reduce product waste, as well as create a much more convenient way to make sure you're all out. Hopefully, companies are receptive to these eco-friendly and affordable packaging - it would be good for both our wallets and the planet.