The bad feeling of reaching the end of a bottle of shampoo or body wash and not being able to extract the last part of the product, no matter how much we shake the bottle. Yes, this first part is autobiographical, but you know it well too.
Now, a company called Liquid Glide has designed a bottle that is so “slippery” inside that it provides every last drop of product. A lot of ethics, no waste.
How the 2.0 bottle is made
When they say “if you want, you can”: all you had to do was add a layer of non-toxic lubricant inside the bottle. By eliminating friction, all the product inside comes out, without any more hitches and unnecessary waste. I also find it a great eco-conscious initiative, because those who deal with recycling cannot recycle bottles with products still inside them.
Bottles often end up in landfills because they haven't been cleaned before being recycled. "We all think that when we throw a bottle into a recycling bin it will be recycled, but the recycling it's nearly impossible when product is left behind, and a significant amount of water is required to clean the bottle. So the reality is that some of this packaging actually ends up in a landfill,” he says Kripa Varanasi, co-founder of LiquiGlide.
It is also a question of money
Aside from recycling, most shampoos, conditioners, or face products aren't cheap. Sometimes customers go to great lengths to get all of the product out, including cutting a bottle in half to get rid of the remnants (this is not an autobiographical part, but I have witnessed similar scenes).
Previously, the company worked with Colgate on a "slippery" toothpaste tube and said it is currently in talks with personal care brands to produce its bottle at scale.
The new bottle will help reduce product waste, as well as create a much more convenient way to make sure you're all out. Hopefully, companies are receptive to these eco-friendly and affordable packaging - it would be good for both our wallets and the planet.
