Baidu, the Chinese Internet giant (improper, very inappropriate to call it a "Chinese Google") has dropped its cards.
In one fell swoop, Baidu unveiled its second-generation artificial intelligence chip, its first “robocar” and a driverless taxi app, underscoring how these new technology areas will be critical to the company's future growth.
AI and hyper-intelligent mobility, the future of the world for Baidu
The Beijing-based company, known as China's largest search engine operator, has been focusing on diversifying its business. And from the advertising market (also in difficulty due to growing competition) it has moved on to a very respectable range of possibilities.
Robin Li, the company's CEO, has tried to convince investors that the company's future lies in artificial intelligence and related areas such as autonomous driving.
Kunlun 2
On Wednesday, during its annual Baidu World conference, the company launched Kunlun 2, its second generation AI chip. The semiconductor is designed to help devices process huge amounts of data and increase computing power. Baidu says the chip can be used in areas such as autonomous driving, and that the chip has already entered the mass production stage.
The first-generation Kunlun chip was launched in 2018. Earlier this year, Baidu raised funds for its chip unit reaching a monstrous figure of more than 2 billion euros.
Robocar from Baidu
Baidu also took the wraps off a “robocar,” an autonomous vehicle with doors that open like wings and a large screen inside for entertainment. It is not equipped with pedals or steering, which says it all about the vision of the Chinese company.
The concept car highlights Baidu's ambitions in autonomous driving, which analysts say could be a multi-billion dollar business for the Chinese tech giant.
Luobo Kuaipao
The unveiling of the robocar comes after the rollout of a robotaxi service in some cities, including Guangzhou and Beijing, where users can hail an autonomous taxi via the company's Apollo Go app in a limited area.
On Wednesday, Baidu rebranded that app: it's now called “Luobo Kuaipao” and will follow the launch of the large-scale robotaxi service.
In June, Baidu has in fact announced a partnership with the state-owned carmaker BAIC Group to build 1.000 driverless cars in the next three years market a robotaxi service throughout China.
Baidu also announced four new hardware components, including a smart screen and a TV equipped with Xiaodu, the company's AI voice assistant. Things that in the general framework of the presentation, however interesting, appear as details.
In short, exponential growth. We will see if in the next few years Baidu will set foot in the West by "crossing gloves" with technological giants such as Apple, Google, Amazon and Facebook.