Skin care and cosmetic brands are expanding their gender neutral product lines to catch up with the rapidly growing "inclusive beauty" market.
Gender neutral make-up lines are the next big trend in “inclusive beauty”, as younger generations erode traditional gender norms and stigmas. More than 50% of Gen Z people believe that gender is not binary and instead encompasses a spectrum.
Inclusive plate, I stick with it
As a result, brands are launching beauty products that aren't targeted to a specific gender. Skin care brands from Aesop a Ursa Major a Not Gender Specific they have abandoned gender marketing, choosing to package and sell unisex products that instead focus on specific skin problems or conditions. In makeup, gender neutral examples include brands like Fenty and Milk Makeup, as well as indie startups like Fluide (you can see it in the "cover" photo of this post) e Jecca Blac.
The awakening of the giants: historic brands also focus on gender neutral
Even historical brands of cosmetics (and not only) including MAC Cosmetics, Tom Ford, Gucci e Marc Jacobs have also launched gender neutral lines for the trick, fragrances and clothing.
"As a culture, we are realizing that gender is no longer a fixed concept," he said Sam Cheow, senior vice president of business innovation and product development at enterprises Estée Lauder, in an interview with rotogravure Harper's Bazaar.
