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Are you interested in the true story of NFTs?

Phenomenon destined to last, that of the NFT, or a speculative bubble fueled by the pandemic? Either way, there is some good. Or at least it was there in the beginning.

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April 3 2021
Gianluca RiccioGianluca Riccio
⚪ 3 minutes

Maybe you already know what NFTs are, the so-called "non-fungible tokens", but do you know how they came about and why?

For those who don't know what an NFT is

It is a "token" which, unlike a cryptocurrency, is not fungible. It cannot be exchanged. For this reason, an NFT is practically equivalent to a certificate of ownership on a digital object (a content, a photo, a video, etc.)

NFTs are big, big business for now. I have already seen everything being put up for sale: from the first tweet to the articles in the New York Times (sold for half a million euros), passing through the photos of Marco Montemagno.

Yet that of the NFT has not always been a big amusement park that is a bit (a bit?) Speculative.

NFT, the origins

The true story of NFTs
Anil Dash

According to the CEO of Glitch Anil Dash, the whole NFT thing started out as a project put together for a hackathon that matched artists and programmers.

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The year was 2014, writes Dash, when he was paired with digital artist Kevin McCoy on that project. We were at the height of Tumblr culture. A boisterous and inspiring community of millions of artists and fans shared images and videos entirely without attribution, compensation or context. A solution to that problem became the seed of their idea.

"Early in the night," writes Dash, "McCoy and I had put together an early version of a blockchain-supported medium for claiming ownership of an original digital work. So we gave our creation an ironic name, not an acronym like NFT. We called it monetized graphics."

NFT
The NFT with the New York Times post auctioned and sold for half a million euros

More control of artists over their works

Neither Dash nor McCoy patented the idea, although McCoy spent the next few years evangelizing it. But they both envisioned their creation as a way to give artists more control over their work.

Technology would allow artists to exercise control over their work, to sell it more easily, to protect themselves more strongly against others not authorized to appropriate it.

By designing the technology specifically for artistic use, McCoy and Dash hoped to prevent it from becoming another way to exploit creative professionals. But with NFTs, nothing went as it should. "Our dream of empowering artists hasn't come true yet, but it has produced a lot of commercially exploitable hype," says Dash.

The implications of NFTs as we currently know them

The "proto NFTs" conceived by Dash and McCoy are fascinating because they are explicitly artist-oriented and not necessarily so interested in profits, unlike the NFT market we have now.

The current NFT boom could be like this if we wanted to. We could use this technology to truly benefit artists and reward them for their work.

The only question is: will we do it?

Tags: blockchainNFT

To submit articles, disclose the results of a research or scientific discoveries write to the editorial staff

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