Only those who own a pet can know the anguish it feels to lose one. Precious friends, lifelong companions who suddenly drift apart or get lost for some reason. It is a frequent phenomenon, especially in the case of lost dogs.
More generally, one in three pets gets lost at least once in their lifetime. And lost dogs every year 1 in 3 pets gets lost at some point in their life, and many get lost every year in Italy too. In an attempt to combat this problem, an app called NOSEiD was born, which uses advanced technology to identify dogs lost in their nasal prints.
Tell me what nose you have, and I'll tell you who you are (maybe)
NOSE iD invites users to create a custom profile for their dog by adding their unique nose print along with a physical description. In case their pet goes missing, the owner can report it among the lost dogs. An alert will be sent immediately to other users of the app. Anyone who finds a lost dog can then use the app to scan the found pet's nose, review lost dog alerts, and look for matches.
If the dog is successfully identified, the finder can connect with the owner to reunite him as quickly as possible.
How the app that finds lost dogs with "nasal recognition" works
The research team of adam & eveDDB he trained a model of automatic learning to recognize and catalog the nose of individual lost dogs. From this dataset he developed the technology to make it available in a standard smartphone. The app uses the camera to scan the pet's nose in real time and turn it into a "Nose ID", a unique biometric identifier for each dog.
In addition, the app offers a variety of helpful resources for pet owners, such as an interactive map of lost dogs and a "who saw it?" to look for them.
The brand is partnering with local animal shelters to educate dog owners about the app and its benefits, and is also making contact with local businesses like groomers and dog sitters. NOSEiD is available for Apple and Android devices, for now only in the US Nashville area.
