According to a report today of the Korea Times , Apple is apparently close to signing an agreement with the automotive joint venture of LG and Magna, currently referred to as “LG Magna e-Powertrain”.
The contracts presumably would see LG and Magna International produce the first production batches of the Apple Car. The Cupertino house is expected to introduce its own electric vehicle (at the center of a hive of rumors over the past year) at the latest within the next 3 and a half years, in 2025.
The partnership between LG and Magna, however, is not yet completed: it will be by the end of 2021, and could "debut" with Apple as its main customer.
Apple Car: Everyone aspires to produce it
Since the beginning of the year, I said, there has been a flurry of online news. Apple Lg, Kia Lg, practically the quadrigilia. The vulgate saw Apple at the center of a deal with Kia and Hyundai, for a worth about 4 billion dollars. Something must have gone wrong, as the companies in question confirmed in February 2021 that they are no longer in legal negotiations for the Apple Car.
The bone of contention (always from the widespread background) would have been the fact that the Apple car would have exclusively the Apple brand, and the partners would simply act as suppliers / assemblers, a bit like Foxconn with the iPhone. to Foxconn's relationship with i Phone. Maybe Hyundai and Kia didn't want to be reduced to mere supply chain producers and sacrifice the brand.
LG and Magna do not have a significant (read: direct) relationship with the public in the auto industry, which is why they are likely to be more likely to have Apple "sign" the new car. What's more: LG and Magna already provide service, products and parts such as batteries, motors and more to all sorts of companies in the industry. Let's talk about Tesla, General Motors, Ford and BMW. The Seoul-based house has its own line of development with its electronics sector, mainly linked to its shop appliances. Magna's name, on the other hand, had already circulated last month on Bloomberg among the potential Apple Car company partners.
I promise sposi
On closer inspection, there was a sort of "competition" (I laugh) between Apple and LG, and it was in the telephony sector. In light of the latest background on Apple Car, therefore, perhaps the “sudden” renunciation of the LG smartphone sector takes on a new meaning. A waiver confirmed just last week by the Korean company. The merger with Magna does the rest. Mobile phones, no longer considered a central issue, abandoned by the leading electronics group in favor of a greater "good"?
The future will tell us. Apple has also been working on autonomous driving technology under the code name for 6 years now Project Titan. According to the vulgate, Apple's design work on a real vehicle was stopped in 2017. However, several signs (and several sites) say that a year later, Steve Jobs's creature has resumed work on a vehicle, including the "human shopping" at other manufacturers, with hiring key executives by Tesla and Porsche (taken from the Fortune portal).
With the sale of a future Apple Car made by LG and Magna, Apple would move towards the unification of hardware, software and services in a single object. Who knows what an apple store in the dealership version would be like, between an iPad and a keychain.