The world has veered decisively, and years in advance, towards an important digital convergence. The pandemic has been a powerful amplifier of needs that already existed but have exploded in the last year. We look at content, we study, we inform ourselves, we communicate, we work like never before with complex digital tools.
The Big in the technology sector have also moved to intercept the need for digital skills. Google itself has thought of creating a university with totally revisited role-based learning plans. And in Italy? There is a startup, indeed a Business School, indeed both, which is called AcademyQue. I had a chat with his CEO.
The Italian digital gap
Let's start with a question: what happens in Italy? The technological gap is king. Digital skills are still at stake for a large chunk of people looking for work, or wanting to find a new one after losing what they had. "Who is excluded from digital," He says Andrea Ciofani, CEO of the Business School, "it loses its advantages". It is true for individuals, it is also true for companies (which fall if they fail to compete in a world of increasingly precise parameters, which direct choices also through data).
Andrea can say he was on both sides of the fence: A past as an employee in the ICT field, he sought firsthand the answer to a question that many colleagues asked him: how to rethink one's work in a digital perspective. The answer? AcademyQue, a “new school” of Business. A digital-oriented school, with ad hoc dynamics and structures. And he founded it in convergence with two players in strategic sectors: a digital agency (Gaudibilia) and a company that selects professional profiles (Radar Consulting).
AcademyQue, “Nova Schola” of the two worlds
A first notation that already tells us a lot: AcademyQue has an office (in Milan), but it was born everywhere. She was born remotely. We could say that it is the first “native of the new world” Business School. And for this it starts from the enhancement of people. It is aimed at recent graduates, freelancers and managerial figures, and provides paths tailored to each of these figures.
It has intensive courses of 4-6 months, in streaming, with workshops and webinars also on demand. The skills to be developed are transversal and almost “tailor-made” compared to the digital ones. You can study to improve your company, or to improve yourself and enter a market that is hungry for professionals.
"If we consider outplacement also as a path of awareness and contextualization with respect to what companies require today and in the future, then the issue of evaluating digital skills will certainly arise ", Ciofani says. "The experience accumulated over the years in a certain sector can also be very useful in other sectors. This is the moment when the cards are 'shuffled' and anything can happen, but to play you have to be seated at that table and know the new game."
"The possible combinations between knowledge, method, quality, etc. are many and I don't think there is a magic formula that applies to everyone, " Ciofani reiterates. “For this reason, in AcademyQue, the training courses are delivered in blended mode (mixed): in real time, on-demand, podcast or text. Each learning plan uses only a certain mix. For example, in human resources, real-time sessions are privileged to on-demand ones. In the context of marketing aimed at entrepreneurs, on the other hand, more use is made of intensive on-demand lessons."
The business school of the future? "Tell me what you know, and I'll tell you what I teach you"
With AcademyQue, a machine learning algorithm collects the knowledge of the future student from the answers to psycho-aptitude quizzes developed by a clinical psychologist. On the basis of this data, it also collects personal attitudes and detects areas for improvement, to guide it even later in the professional path.
The areas of the business school? Lot of. Even those who previously did not think "digital". The most requested skills are those in e-commerce management, human resources, digital and social media recruiting, social media management. If we add Administration, Finance and Management Control, Digital Marketing and Advertising for Tourism, we have a truly broad panorama.
Digital skills, vertical growth trend
According to the data of a very recent survey (updated last month) published by the digital observatory of Excelsior Unioncamere, the need for digital professions is gigantic. Digital skills are required in 6 out of 10 hires. It takes a lot of specialized resources to fill these positions. And candidates to fill them often don't have the right skills.
The goal of the Milanese Business School (but born "online") is to cover them all. Starting with the first Masters and Micromasters starting next month. Paths that continue beyond training with an internship in one of the over 50 partner companies, and with a coaching program that follows students for another six months, helping them to choose the company where they can do better, and be more rewarded. .
In the future it will be very difficult to give up the benefits of these new modalities. More and more effective training models are more likely to be used to choose from.Andrea Ciofani, AcademyQue CEO
In other words, the formation of the future will be the effect of an unnatural, digital selection. the methods capable of giving more value, competence and culture in an effective way will be those that will dominate the world of training. And in business this path will be even more trodden if it can directly build a path between learning and work.