Visitors to London's Marble Arch will soon be able to see the area from a whole new perspective thanks to an unusual design by MVRDV. The company plans to install a hill-like hollow structure in the UK capital in the coming months.
Marble Arch Hill (aptly named) is a man-made hill commissioned by Westminster City Council to promote interest in the area following the crisis seen in most major cities due to Covid closures. The project draws inspiration from the history of the local area, as well as from other MVRDV proposals: the Serpentine Pavilion of 2014 and the Stairs to Kriterion .
“MVRDV's proposal for this hill takes inspiration from the history of the site,” explains the company's press release.
Marble Arch once marked the corner of Hyde Park, but in the 60s new roads were added that transformed the arch into a central island, disconnected from the rest of the park.
The hill's design introduces a park-like landscape of grass and trees, and “lifts” this recreated corner of Hyde Park to create a spectacular 25-meter elevation that gives visitors a new perspective on that spot in the city.
A hill at a glance!
Visitors can reach the top of the hill using a winding wooden path. Once they have admired the beautiful glance, they can then go down to a room in the heart of the structure that will be used for events and exhibitions.
The artificial (temporary) hill will consist of a large scaffolding structure topped with layers of wood, earth, grass and trees. All this will then be reused in nearby gardens and parks once disassembled.
The opening of the project is scheduled for July 2021. The closing date of the "new London hill" is yet to be defined. According to the Evening Standard , only 25 people will be able to visit Marble Arch Hill at a time and may have to pay a "nominal" fee to access and book in advance.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.