In a scenario increasingly distant from the card, digital payments are starting to require greater security and simplification of processes
We are full of e-commerce and digital transactions, among other things not only supported but encouraged by the State with gamification operations (introducing dynamics borrowed from gaming in other sectors with prizes and scores) such as the receipt lottery.
It is therefore only natural that people's attention for digital payment methods has risen. Not only in terms of security and reliability required, the need of digital buyers, so to speak, requires simplified and leaner methods.
This is how the recent success of HiPay.
But what is HiPay? It is a global payments platform that optimizes the conversion rate with a single integration, giving access to a wide range of local and international payment methods so that customers can buy in their preferred currency and with the payment method of their choice.
But said in simple words, what specific need does it meet? Most consumers-users abandon the purchase because the payment process on the site proves to be too complicated or because the payment method they prefer is not covered by the platform during the transaction. This new mode avoids certain hitches.
And it probably won't be the one and only. Think about it, the volume of online purchases has grown dramatically in Italy. But not only in the case of goods, furniture, clothes or hi-tech and technology but a lot in services and entertainment.
Having massively moved to digital, particularly in the last year, even consultancy, for example, has experienced this new way of using and providing. Delivery food is on the rise and, albeit still in small steps, the public administration is also trying, always with great structural difficulty, to make that leap towards the simplification and digitization of services to citizens. Then there is the vast world of entertainment and gaming: who among us has never seen a movie via pay or on one of the numerous platforms available from the giant Netflix to Disney plus? Another huge chapter is the vast world of gamers, or those users who prefer to seek entertainment online, playing on smartphones and without casino or betting subscriptions rather than physical devices. Never as in this case is the association between secure payments and safe online casinos because they are certified by the State Monopolies, where access is immediate, and where a priority requirement, with reference to payments, is data protection. It is therefore clear the success, in the entry of the current scenario, of digital payment methods that simplify and secure transactions, given that users who buy goods and services online are growing every day and will continue to grow.
