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May 24, 2022

Coronavirus / Russia-Ukraine

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Coca-Cola, the world's largest plastic polluter, tests paper bottles

Coca-Cola begins (limited) tests of bottles made entirely of paper, recyclable and biodegradable. Noble intention, but I'm frankly skeptical.

Gianluca Ricciodi Gianluca Riccio
in concepts
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coca-cola paper bottles
February 24 2021
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It appears that the title of the world's largest plastic polluter (for 4 consecutive years) you finally start getting on the nerves of Coca-Cola executives.

Having only declared last year that it did not intend to break free from plastic, the Coca-Cola Company has slowly begun to re-evaluate its supply chain and choice of materials.

Thanks to a partnership with the Danish company Paboco (manufacturer of paper bottles), Coca-Cola has just presented its first "paper bottle".

Coca-cola paper bottles
A paper bottle model like the ones Coca-Cola is testing

The paper bottle

Available for a limited online trial in Hungary, Coca-Cola is planning a limited release of 2.000 bottles of its plant-based drink AdeZ. It's almost nothing to start with, but it's an interesting sample for early feedback. Paboco, the company behind the bottle design, will be able to receive an important push to continue development.

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What is the paper bottle that Coca-Cola is testing like?

Paboco's paper bottle features an internal biopolymer coating to provide a waterproof barrier (so the paper doesn't get soaked). The outer layer consists of a wood-based Nordic paper and provides the perfect substrate for printing, eliminating the need for a label. The bottle itself can be shaped just like plastic bottles, paving the way for the use of shapes, textures and patterns to make the product stand out ... and the bottle necks can also be threaded, allowing for the use of a paper cap (with the option also of corrugated metal caps).

the promo for the launch of coca-cola tests on the plastic bottle

Although the paper bottle is biodegradable, Coca-Cola hopes to develop a design and supply chain that still allows bottles to be recycled just like paper.

Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step to achieve this.

Stijn Franssen, EMEA R&D Packaging Innovation Manager of Coca-Cola

I am skeptical

The limited edition of Coca-Cola finds me very skeptical (2000 bottles are really, really insufficient) but the challenge is really tough. Imagine the company's production volumes. Bottles can be easily crushed or damaged if transported in large volumes, a complication that increases exponentially if we think of carbonated drinks. For this, perhaps, products like AdeZ can come in handy. These are thick smoothies without gas or ferments. If this approach works, Coca-Cola could try to gradually expand it. I would consider a first important milestone even to launch the whole Adez line with paper bottles.

Currently, however, Coca-Cola's goal of switching to 100% recyclable packaging by 2030 is simply unattainable right now.

tags: coca-colathe packagingrecycling
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