One of my favorite pastimes is to combine my passions to buy time. This is why I look for old advertisements (as an advertiser) that talk about pioneering technology (as a fan of the future). The best things are those so ahead of their time that they seem almost current, but absurdly advanced for the time.
Digging here and there to sift nuggets from the past, something profound always comes out. An idea, a vision that anticipates the future, or designs an alternative one, even better than what then occurs. I think this is the space between science fiction and reality. And in this space people like Sir Clive Sinclair could be sovereign.
Sinclair C5, an ebike of the future in the mid 80s
The Sinclair C5 is a perfect example. And it couldn't be otherwise: it was the brainchild of Sir Clive Sinclair, the famous British inventor who made a lot of futuristic things, from calculators to personal computers. And consider that the C5 was one of his craziest ideas.
The Sinclair C5 a full 30 years ago in 1985 was ahead of its time, but so ahead of its time that it wouldn't have been out of place had it been released today.
In short, the C5 was somewhere between Renault's ebike and Twizy. It boasted all the features and benefits of modern micromobility devices. It was economical to run, easy to park and emission-free. An object that in the world of the time appeared to be totally alien, and probably useless.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.