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Mobi, smart trolley that acts as a shopping assistant

The trend is to combine multiple functions around an intelligent shopping cart: a super shopping assistant to pay, search and organize products.

Gianluca Riccio di Gianluca Riccio
January 16 2021
in concepts, Technology
Mobi, smart trolley that acts as a shopping assistant
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Have you ever been stuck in a line at the checkout of a hypermarket looking impatiently at those in front of you? Waiting in line is my nemesis.

It can be downright boring and frustrating at times, especially when there's some bottleneck at the checkout. Supermarkets have a lot of room for improvement to make shopping a pleasant experience for users. And this smart cart, Mobi, proves it.

smart cart

Three budding designers (Park Chan Woo, Choi Chan Young and Lee Eun Ji, all from Seoul, Korea) came up with the idea of ​​a smart cart that could redefine shopping in supermarkets and malls around the world.

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Mobi, smart trolley that acts as a shopping assistant

Mobi has been designed keeping in mind all the difficulties encountered when adding things to the cart and simply wanting to leave the supermarket, in the shortest possible time.

Smart cart
Here is Mobi

The intelligent, automated shopping cart follows you around and collects products scanned with a smartphone app. Mobi is ready to give his advice via a navigation system with a map, to indicate which way to take to take a particular object.

There is also the option to load the shopping list into the smart cart in advance, and Mobi will optimize the hitting. It will guide you optimally to get things done as quickly as possible, for example by avoiding going through the same department twice.

Smart cart

You just have to take what you need and put it in the smart shopping cart

The selected items will be automatically added to the interface and payment can be made in the cart interface itself.

There's no need to queue, it's all automated.

Once the shopping is finished, Mobi returns by itself to a charging station (each can charge 16 at the same time).

Similarities? The concept of design Mobi is somewhat similar to the Amazon Dash smart cart which will be tested in Woodland Hills, California at the grocery store Amazon Go.

A charging station

The difference between Dash Cart and Mobi is the greater presence of sensors in the latter.

Sad but predictable: I don't know how long it will take, but the future will take away the cashier's work.

tags: amazon goCartShopping
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Gianluca Riccio

Gianluca Riccio

Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.

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Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

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