For furniture designers, color is a factor that primarily affects aesthetics. The designer chooses the colors he likes or thinks will appeal to the market. But for the designers at HomePro, a home improvement and DIY retailer based in Thailand, the matter is different.
The professionals of the Thai company have realized that color, indeed the contrast between one color and the other, could play a particularly important role for the 1,3 billion visually impaired people with visual impairments.
“When developing furniture for people with vision impairments, we found that 90% of all furniture in the world uses similar color shades in their components, with very low color contrast in each piece,” writes HomePro. They are right. To give you an idea, here are the differences between what visually impaired people see at home and what those with normal vision see:
Not being able to see clear boundaries between an object and its surroundings can range from annoying to downright dangerous. That's why HomePro has designed the Furniture collection 7: 1 , so called for the 7: 1 contrast ratio recommended by the W3C (an international organization that articulates web standards) for the correct contrast between text and background on a web page, to ensure readability for visually impaired readers and of various levels of visibility.
High contrast furniture
Applied to furniture and objects, this 7: 1 contrast ratio makes a distinct difference for the visually impaired. Also in this case, consider yourself:
Colors stand out to the visually impaired to compensate for the loss of visual contrast. In addition, a specially designed contour system has been developed to shape the furniture and identify the function to its user. Combined with a contrasting color design, the design system brings back what was barely visible in full view.
HomePro press release
The 7: 1 furniture collection visually erases impairments at home for the visually impaired, while continuing to appeal to people with normal vision as well. And it allows all guests of a home to live peacefully, regardless of the ability to see. And then it's nice: it seems to be in an episode of the Simpsons :)
Here are some pieces from the 7: 1 contrast collection. I find it a beautiful idea. You?
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.