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Digital culture increasingly indispensable for businesses and today's society

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With the spread of the internet, what we can define has become more and more established digital culture. The latter has strongly influenced our way of seeing reality. In fact, one of the advantages that the internet has brought us over time is the ability to access texts and news at any time, simply with a connection to the network. We can say that at the same time all this led to the affirmation of a more “democratic” thought, with the public's opinions taken from below and no longer verticalized. All these aspects are certainly part of the digital culture that has established itself thanks to the establishment of Internet as a means of mass communication. Today we can no longer do without the digital culture itself.

The fundamental characteristics of digital culture

The most distinctive feature of digital culture is digitization. In fact, the environments in which we operate abound with information in various forms, such as text, images and videos. We have the opportunity to try our hand at new functions that the network offers us, such as i live casino Italy, online games and the various forms of entertainment that the network makes available to us.

We no longer have the problem of data storage, given that on the web there are huge spaces to be used for this purpose, gradually forming what can be understood as real collective memories.

Web users are no longer seen as passive readers, but they have a leading role in creating information. In fact, users not only have the opportunity to freely access the information they find online, but they also have the opportunity to re-elaborate and share it.

In this sense, digital culture offers the advantage of not operating in a hierarchical manner, but it can put everyone on the same floor.

Why digital culture has become indispensable

It is an undeniable fact that we cannot do without digital culture, also because we can say that digitization has now brought big changes, which can no longer be stopped.

Even companies realize how it is necessary to adapt to this process, with technological innovation, but not only. In fact, it is not enough just to have the latest innovations in the field of technology, but it is also necessary to focus on a cultural change, in order to make the services more satisfactory to customer requests that are constantly evolving.

The companies themselves realize how this change is fundamental to seize the various business opportunities that arise. The latest data show that several companies are aware of the fact that only a few skills are still widespread in this sense, even in a context in which the corporate culture is not adequate.

So, in a situation like this, the main objective of companies is to find the digital skills, in forming them and in being able to insert them perfectly within their staff, so that we get to make sure that the digital culture is felt at all levels of organization.

The involvement of all workers is essential to arrive at a real one transformation that can lead to the emergence of digital culture. All this is possible through collaborative and training relationships and by encouraging transparent communication to share objectives and strategies.

At the same time, it is also necessary to rely on an adequate risk assessment, because we must not be hindered by the fear of making mistakes, but we must also be able to find a way to learn from the mistakes that may be made.

Thinking big, in a world that is constantly and rapidly changing, they can be proposed new approaches from which important ideas can arise.

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The author

Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

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