The metamorphosis needed by the pandemic is challenging one of the hardest hit sectors, that of air travel. The last concerns the catering.
I told you how the phenomenon of gods emerges in the world virtual travel to make up for the absence of flights. A surprising adaptation to a situation that it could last for years. Today, to dispose of stocks and recover some of the lost earnings, airlines are putting their hand to catering, offering home delivery for their famous in-flight meals.
When dinner flies home
Thai Airways, Air Asia, Garuda, and Cathay Pacific are some of the airlines that have pivoted on domestic retail during the coronavirus pandemic.
Customers who have never tasted them (perhaps because they have no experience in air travel) can now purchase a range of in-flight meals with home delivery for a price between approximately € 3,37 and € 7,80. Dishes include quiches, shrimp, lamb chops, beef, rice and other delicacies.
In-flight meals at home, that is: those who transform survive
Coconut milk, AirAsia's catering partner, with extraordinary foresight, opened two restaurants in Kuala Lumpur as early as December 2019. With this initiative, it has enabled city customers to find their favorite in-flight meals even when they are not on the plane.
Check-in nostalgic Australians can choose from the extensive menus at Snapfresh and Gate Gourmet instead. Gate Gourmet sells bulk packs of microwave-ready frozen in-flight meals and customers pick up their order in Brisbane or Sydney.
As mentioned, tourism has been devastated by global changes this year. Between travel restrictions and national quarantines, the many limitations push everyone to invent or reinvent in a gigantic economic and creative endeavor.