I'm pretty sure you've never heard of KitoTech Medical, a Seattle-based medical device company, but you've probably come across a video of one of their products because it went viral.
MicroMend, this is the name of the product, is a patch that has the strength of a stitch: it allows a do-it-yourself suture without resorting to surgery.
“MicroMend is a unique new alternative to common stitches, staples, surgical glues and adhesive strips to close the skin surface and subsequently protect the incision site. The product is shaped like a butterfly bandage with tiny micro staples that anchor the device to the skin with a holding force equivalent to that of staples.” That's what you read on the site by KitoTech.
Do it yourself suture
According to the company, MicroMend products have been shown to close wounds much faster than sutures. Although it may seem like a very useful practical product, the company was unable to offer it to hospitals and medical clinics due to the Covid-19 pandemic.
For this reason the company decided at a certain point to change its technique and address consumers directly. Since then, the results have been “remarkable,” the KitoTech CEO said Ron Berenson. The company has raised a whopping $3 million in funding to support its growth.
Who is KitoTech aimed at?
The target audience for KiToTech are people who have suffered injuries but don't want to undergo a procedure they perceive as painful. Moreover, these days, many fear going to hospital due to Covid-19. As you can imagine, both types of customers are part of a huge and ever-growing pool.
That's why the company moved from hospitals to the general public, and began selling MicroMend on Amazon directly to consumers. Offering a do-it-yourself suture without surgery was the winning move, and on August 13 the company also announced the addition of a new product: the MicroMend WIDE.
Think big
The product features the same overall design as other MicroMend products, but is three times wider.
This makes it much easier and faster to close larger wounds. With the addition of the WIDE device, the KitoTech portfolio now includes five different microMend products that provide the ability to safely and quickly close almost any wound regardless of size and shape.
