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Hildebrands postcards from the 2000s to 1900s customers

A chocolate factory shows a glimpse of the 2000s to its customers from the year 1900: a "Victorian" and somewhat bizarre future

Gianluca Ricciodi Gianluca Riccio
in The future of yesterday
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August 23 2020
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Year 1900 split. A watershed between the past and the future, the passage from one era to another. Transport, Energy, Work, Costumes and entertainment. Everything would have changed. A generation of men with a great hunger for renewal would have made history in a few years, but it was still not enough: the gaze, dreamy and intrepid, went even further.

In 1900, the German chocolate company Hildebrands produced a whole series of postcards imagining the wonders of life in the 2000s.

The "renderings", we can say, were at least optimistic and a little naive. Friends of the twentieth century imagined people dressed in Victorian fashion (evidently considered timeless) still in the 900s. People enjoying unlimited lives of leisure and comfort, enabled by a century of technological progress.

Le planned innovations they were of all sorts. Some, I must say, quite accurate (live broadcasts of theatrical performances). Others were absurd (cities covered with weatherproof glass roofs). There was also some prediction with depressing implications when viewed from the current perspective (summer holidays at the North Pole).

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Here are some of these postcards that showed the wonders of the 2000s “in advance” to the curious readers of the 1900s.

Moving walkways

The 2000s seen since 1900: moving walkways
In the 2000s a moving walk system allows people to comfortably stroll around the city without the slightest effort.

Neighborhoods on rails

The 2000s seen since 1900: self-propelled neighborhoods
Same concept on a larger scale. Evidently in 1900 they imagined that the 2000s concept of "urban mobility" would be quite extensive

The beauty of the live

The 2000s seen since 1900: live theater
They did not know how, but in the 2000s it would certainly have been possible to follow a theatrical show even from a distance, thanks to an audiovisual transmission system.

Climate control

A rain that corroborates the crops? A beautiful sun that fortifies? A strategic fog? In the 2000s, controlling the climate will not be a problem.

By train everywhere

A hybrid rail will allow travel around the world, allowing special trains to go both on land and in the sea

Tourist submarines

The seabed will have no more secrets: underwater boats equipped with large windows will allow exciting guided tours.

Cities protected from the elements

Huge transparent roofs will prevent rain from soaking the honest and bold citizens of the 2000s

Personal airships

In the 2000s, even flying will no longer be a problem. Everyone, if they want, will have their own balloon: or an entire airship, if they can afford it! Maybe “branded” with the glorious Hildebrands brand

Tourism in the North Pole

Unaware of the consequences of a possible melting of the eternal ice, the friends of the 1900s envisaged trips and evocative trips to the North Pole

X-ray surveillance

The 2000s seen from the 1900s: X-ray surveillance
Tremble, swindlers! You believe you can steal without being captured, but with an X-ray device you will also be observed through the walls. Yes, you got it right: in the 2000s they will do x-rays to thieves.

Fun on the water

The 2000s seen since 1900: walking on water
An afternoon at the lake will have a completely different flavor in the 2000s: the mini balloons will allow those who want to walk on the water too!
tags: 1900-1910
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