In recent years, many brands have brought their virtual influencers and ambassadors into action. Today the need for digital employees continues to grow.
In a period that sees safety and public health in the first place, both companies and consumers want to minimize close contact, where possible. For this reason the trend of digital employees is strengthened, even creating a sort of "employee factory" with UneeQ Creator.
UneeQ is a United States - New Zealand mixed company. It is introducing, in short, a platform for digital employee creation. It is a particular type of employee, equipped with artificial intelligence and with strong conversation skills. Digital subjects capable of perfectly reproducing a whole range of human interactions.
UneeQ Creator offers companies an accessible way to generate their digital employees. As UneeQ founder and CEO Danny Tomsett describes: “UneeQ Creator eliminates a complex, multi-million dollar barrier to entry. A barrier that until now has prevented most companies from investing, embracing and adopting interactive digital solutions for their customers ".
The use case potential for digital employees? Immeasurable.
Danny Tomsett, founder and CEO of UneeQ
Digital employees everywhere and for everything
UneeQ expects that digital human employees or brand ambassadors can be used for many interactive applications.
Imagine ordering in a fast food restaurant, and instead of a cold menu find the friendly face of a digital human being who can provide advice.
Again: imagine finding in the hospital video totems with digital healthcare assistants able to provide 24-hour empathic support to waiting patients, or before and after surgery.
Scenarios already under development. Chances that are rapidly becoming reality in a pandemic and post-pandemic world.
UneeQ Creator, digital employees in a world without physical contact
Given the problem of interacting and with consumers in the current environment without contact with customers, the answer seems to be the one in digital humans.
Digital marketing research firm Outgrow reports that the 80% of organizations will use conversational artificial intelligence (chatbots, voice assistants and digital humans) by the end of 2020.
At the same time trying to save and possibly also relocate many "analog" employees, of course.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.