No Result
View All Result
Friday, March 5, 2021
Chinese (Simplified)EnglishFrenchGermanItalianJapanesePortugueseRussianSpanish
Near future
  • Home
  • Tech
  • Medicine
  • Society
  • Environment
  • Spazio
  • Transportation
  • Weather
  • concepts
  • H+
Near future
No Result
View All Result

6 ways to rethink virtual events in the coronavirus era

The many events canceled or moved online lead us to study how to reach the public on a large scale. Here are 6 ways to rethink virtual events.

Gianluca Riccio di Gianluca Riccio
May 4, 2020
in Communication
Send to FacebookPin on PinterestSend on TwitterSend on Whatsappon Linkedin

Maybe you are also interested

No Content Available

Social distancing is proving more than ever that people are meant to be together. Of course, the current context is likely to have a long-term impact on people's desire to personally attend conferences or events. But the situation has also created an unprecedented laboratory to learn new ways of aggregation.

After the first few weeks of confusion, during which many events were simply postponed, the realization that many events were canceled or moved digitally. This change in approach has led everyone to reconsider how they reach the public on a large scale and the experiences they are given through virtual events. Here's what comes to mind from these months of experiments:

1 More cinema than theater

Online or in person, people show up at events to learn, network and discover. This will not change. But meeting these needs on a digital platform as much as possible requires some key strategic changes. Starting with production. While in-person events are more theatrical and off-the-cuff in nature, virtual events require a cinematic approach. An on-site conference does not translate into a chat room.

When producing virtual events, it would be good to think of "episodes". The audience isn't captivated by an hour-long stream of a single camera aimed at a person on stage. Instead, plan that hour in segments. Use multiple cameras and frames to change angles. A dynamic experience can be created to give rhythm and focus attention, even if the various guests are seated three feet away (or in their homes).

2 Adapt to the format

Just as the production strategy has to be adapted, presenters should adapt their style to the camera, and no longer to the idea of ​​a stage. This takes practice. Many experienced presenters are theatrical, trained to project and fill the room with their presence. Now, the screen to fill is that of a monitor. There isn't (and shouldn't be) a PowerPoint projected as a background. There is no crowd, so you have to learn how to have an engaging conversation with the audience directly via the camera - a lesson that even the news presenters are learning firsthand right now.

3 Turn a one-way event into a conversation

There are several ways to allow event attendees to interact with presenters and the audience during a virtual conference. Again, the best results come from planning ahead. For example, connect through your own communities social where viewers are already engaged can help build a conversation leading up to the event and get people to participate more, or ask questions. Allowing attendees to interact with each other and ask questions in advance can also help presenters prepare to address what's important to their audience. 

Either way, moderators play an important role in building the conversation. More than just virtual chat room monitors, they should work with presenters to engage the live audience. Instead of a 45-minute presentation followed by 15 minutes of Q&A, for example, encourage real-time participation. Use a moderator to encourage conversation and build a dynamic experience.

4 Have a global audience in mind

Virtual events break down the geographical barriers to participation. It is also possible to create (or extend) an event to different time zones so that participants can experience it live wherever they are. You can take advantage of digital conferencing platforms such as Microsoft Teams that enable subtitles and translation for speaker remarks so audience members can view subtitles in their local language.

It also serves to make the sessions and conversations visible after the event, especially if they are internal training events. Publish event recordings on platforms such as Yammer o Facebook Workplace allows people to relate to them when it is most comfortable for them.

5 Pay attention to the audience path

Events are important and intense moments of the relationship with the public, or with its customers. There is a clear road map to involve participants in physical events: from pre-event communications to on-site engagement, through to in-depth information at the end of the event. Digital events also require different methods of engagement before, during and after.

For example, the virtual medium is great for autonomous learning. A good way to engage attendees would be to encourage them to complete "homework" before the event starts. An opportunity for further online learning or a chance to get certified later.

6 Entering a growth perspective

Although the way to go is uncertain, the demand for large live conferences is unlikely to return to previous volumes anytime soon. Event organizers, producers and marketers will need to find new ways to engage the public. From planning to production to the actual event, the positive aspects of virtual events must be valued, and each platform maximized for the benefit of customers. Even in light of the challenges many face, this time of significant change can help clarify why we are asking an audience to spend their time with us.

On a human level, the value of live, person-to-person connection remains. However, the new reality is an opportunity to redefine how and why we interact with people. This is a good thing, both for organizations and their audiences.

tags: online
Previous post

Neuralgia, experimental treatment of chronic pain in the first human tests

Next article

Intel buys Moovit and enters the world of autonomous vehicles

Gianluca Riccio

Gianluca Riccio

Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.

Maybe you are also interested in:

Social media at a historic crossroads after the Trump ban
Communication

Social media at a historic crossroads after the Trump ban

selective focus photography of Pinocchio puppet
Communication

Woe to Liars: Science Finds an Ethical Way to Detect Lies

What is Volcano Engine, the new ByteDance project after TikTok?
Communication

What is Volcano Engine, the new ByteDance project after TikTok?

Next article
intel buys moovit

Intel buys Moovit and enters the world of autonomous vehicles

Japan is creating protocols to manage a possible UFO contact

Japan is creating protocols to manage a possible UFO contact

Leave a comment Cancel reply

Your email address will not be published.

Collaborate!

We are open to visions about the future. Submit an article, disclose the results of a search or scientific discoveries, shows points of view on a theme, tells about a change.

Contact us
The last
  • Wolverine, Alphabet's secret project to create superhuman hearingMarch 4 2021
    Alphabet's most pioneering company secretly develops a device that delivers superhuman and selective hearing. After the first rumors, we await developments.
  • Pesticide "ghosts" haunt organic crops for decadesMarch 4 2021
    As in a Dickens story, "the ghost of past pesticides" continues to haunt the fields, even those of organic farming.
  • An implant in the inner ear restores balance to those suffering from vertigoMarch 3 2021
    The modification of an existing implant allows a Johns Hopkins team to counteract vertigo in those suffering from bilateral vestibular hypofunction.

Most read of the week

  • Levitating plastic discs

    Scientists levitate a plastic disc using only light

    62 shares
    Share 24 Tweet 15
  • M1, the huge 165-inch MicroLED TV vanishes into thin air when turned off

    60 shares
    Share 24 Tweet 15
  • World population growth will stop after centuries

    3128 shares
    Share 1251 Tweet 782
  • V90 Villa Edition, camper with terrace on the second floor

    225 shares
    Share 90 Tweet 56

Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.

Tag

Environment Architecture Communication concepts Advice Energy Events Gadgets The future of yesterday The newspaper of tomorrow Medicine Military Weather Robotica Society Spazio Technology transhumanism Transportation Video

Categories

The author

Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

Collaborate! Are you interested in writing a post on Futuroprossimo? Click here for contacts.

Home / Author / IDEA / archive / Promo on FP

© 2020 Futuroprossimo - Tailored by Be Here

© 2020 Futuroprossimo - Tailored by Be Here

  • Home
  • Contact
  • archive
  • Technology
  • Medicine
  • Transportation
  • Weather
  • Society
  • Environment
  • transhumanism

© 2019 Futuroprossimo - Tailored by To be here

This site uses cookies. By continuing to read it, you consent to their use.