A few stories: I don't know how to repeat it anymore. We will not go back to our old economy. It's over. But something very positive is about to happen to our society ("if I'm wrong you will correct me", cit.).
Every scientist, nurse, politician, teacher, manager, family member, everyone is focused on the solution to the problem: this gives me enormous hope. I believe in 3 key words in our future and in a new economy. An economy that today perhaps partly finds its original meaning of "oikos-nomia", administration of the house. A common home, our inner and outer world. The three words are convergence, break e opportunity.
Two convergences in particular will have a huge impact on our activities.
Primo, Consumers are no longer buying because they “want”. At this stage they buy out of necessity. And this radically changes communication: a brand, a service, a product must satisfy consumers' needs, and not their desires.
Secondo (and it is an epochal fact), the purchasing decisions between men and women are convergent. For the first time in decades, men and women shop for the exact same reasons. Mainly 3: helping others, security, trust. Convergences of a positive nature.
Break
We will see huge breakdowns in 3 sectors, and most businesses in those sectors will soon be lost forever.
First of all, the restaurant sector
What has happened to this sector will exactly follow what the real estate sector has undergone since the 2008 economic crisis. After twenty years of growth, catering will have a very hard blow, losing 30% to 50% of businesses.
Have you thought about it? If you remove 65% of the seats and the bar of a restaurant to implement the social distancing, the revenues collapse.
Opportunity: (now you think I'm crazy) there is no better time to invest in the sector from scratch. Many restaurants will disappear, and a new concept can be opened, with more accessible rents and cheaper labor, creating it according to new models. Mainly a flexible seating capacity and safety conditions.
Commercial building
This industry was already heading for disaster before the coronavirus. The government's desperate (but very advantageous and generous) intervention through ecobonuses and super house bonus they will keep private construction afloat, but commercial construction will sink.
In addition to the acceleration of online shopping, many of us are doing a smart working gym. When life returns permanently to semi-normality, there will be an increase in housework. In short: more home spaces, fewer offices and shops.
The opportunity, conversely, is that the crisis of the "commercial" brick will significantly accelerate the e-commerce sector via web and virtual reality. Scenarios that see a consumer wearing a headset at home, browsing a "virtual" catalog and making purchases. Investing in virtual reality and e-commerce companies seems like a great fit right now.
Social media
Here we need to be clear: social media isn't going away, I don't mean that. But I want to say that a long, important phase is about to end: that game from the coal of chats and conversations, and ended with controversy and ostentation. Most people have no desire to “connect with others.” He just wants to show you how big his life is and make sure you see it. Frankly, no one gives a damn about that now.
If you post on social media about how amazing your life is right now, you're tone deaf. I'm not sure where this crisis will go, but I know that for the majority of non-substantial "influencers", they will no longer make money bragging about their lives. And this is very positive for me, because it will lead to the emergence of other roles.
Another opportunity of this new economy is that we can now be more grateful towards friends, families and values. We can focus on using social media to connect e helping others, building trust and providing security. Positioning a brand on social media, on these 3 factors, will sell more products or services in this new economy.
Convergence, interruption and opportunity. These are the 3 factors that will drive the economy right now. There is no need to be afraid of this.
