The name isn't one of those that will make a splash in Italy, but the idea behind it works and even puts you in a good mood. Now “good morning” you can write it directly on the cup of coffee.
Yes, it's really called “Fuffee”. And yes, it is a full-blown portable coffee cup. The device, proposed on the IndieGogo crowdfunding platform, may have an unsuspecting user base.
Of course, I think it was designed first and foremost for those who love having geeky objects around them, with a bit of digital customization. But with the benefit of economies of scale, would you underestimate a Starbucks of 2025 that embraces recycling instead of all that paper and plastic?
It would be nice to see our name written (with the inevitable pronunciation errors) on the display of this bauble.
You say I dream too much? Are you saying that most likely the average use of Fuffee will not go beyond the photo on Instagram showing a mug with some motivational phrase?
Maybe.
Reformulation: most likely. But leave me a little optimism (and a coffee, thank you). Anyway, here are some use cases.
Yes, because the cup is equipped with an e-ink display that can be customized by the user to present a series of different contents that correspond to as many personalization preferences. It's not among the gadgets that I prefer, but I admit that it does not pass indifferently.
How do I power the Fuffee display?
The display in the cup draws energy from the heat of the drink inside, making it a highly efficient device for commuters and coffee lovers. Clearly don't expect sparks if you put iced tea in it.
The “Fuffee” mug comes in a variety of vibrant color options to choose from and features Bluetooth connectivity to allow users to update the contents of the device at their convenience and wirelessly.
The mug also boasts a temperature sensor and a very well thought out design.