Of course, I think it was designed primarily for those who like to have geeky objects around, with a bit of digital customization. But in favor of economies of scale, would you underestimate a Starbucks of 2025 that instead of all that paper and plastic embraces recycling?
It would be nice to see our name written (with the inevitable pronunciation errors) on the display of this bauble.
You say I dream too much? You say that the average use of Fuffee will most likely not go beyond the photo on Instagram showing a mug with some motivational phrase?
Reformulation: most likely. But let me have some optimism (and a coffee, thanks). Anyway, here are some use cases.
Yes, because the cup is equipped with an e-ink display that can be customized by the user to present a series of different contents that correspond to as many personalization preferences. It is not among the gadgets that I prefer, but I admit that it does not pass indifferently.
How do I power the Fuffee display?
The in-cup display draws energy from the warmth of the beverage inside, making it a highly efficient device for commuters and coffee lovers. Clearly don't expect sparks if you put iced tea on it.
The “Fuffee” mug is available in a variety of vibrant color options to choose from and features Bluetooth connectivity to allow users to update the device's content to their liking and wirelessly.
The mug also boasts a temperature sensor and a very well thought out design.
What more do you want? No. No bitters. And coffee is not included.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.