L'Oréal makes its technological move by announcing Perso, a gadget with Bluetooth connection that mixes lipstick and foundation in a personalized and dynamic way.
Company today unveiled the Perso gadget, the process of creating lipstick and foundation at CES2020, including how the device's companion app can pull trending images from social media to create a lipstick color. A L'oreal make up system that focuses entirely on technology.
The demo app the company brought to CES2020 comes with a pre-loaded image bank, but when it launches next year people will be able to connect their online social media accounts to the app and draw from there. color inspiration. The idea is to be able to "mimic" the tricks and compositions of cosmetics used by favorite influencers or recreate a specific look.
Lost, L'Oréal grappling with augmented reality
To avoid "printing" a wrong makeup, you can preview that color using augmented reality. Once the color has been established, Perso works like a makeup printer: three interchangeable cartridges for the right amount of each color to create the desired look.
The cartridges should provide enough lipstick for 30 applications. The foundation process presumably works the same way - it will match the colors to your skin tone from time to time.
The system in skincare version
Perso also plans a “medical” version for its app. You can scan your face from various angles and create a serum and moisturizer treatment at home that is suitable for your skin at that moment.
The future is personalised
Every year there are many gadgets that promise to highlight skin defects and correct or treat them in a personalized way. There are those who focus on diagnostics, those on printers (like that for nails, present for some time) and who on sets or devices like smart mirrors.
