L'Oréal makes its technological move by announcing Perso, a gadget with Bluetooth connection that mixes lipstick and foundation in a personalized and dynamic way.
Company today unveiled the Lost Gadget, the lipstick and foundation creation process at CES2020, including how the device's companion app can pull trending images from social media to create a lipstick color. An L'oreal make-up system that focuses on technology.
The demo app the company brought to CES2020 comes with a preloaded image bank, but when it launches the following year people will be able to link their social media accounts online to the app and draw from there. inspiration for color. The idea is to be able to "mimic" the makeups and compositions of the cosmetics used by your favorite influencers or recreate a specific look.
Lost, L'Oréal grappling with augmented reality
To avoid "printing" a wrong trick, you can preview that color using augmented reality. Once the color is established, Perso works like a makeup printer: three interchangeable cartridges for the right amount of each color and create the desired look.
The cartridges should provide enough lipstick for 30 applications. The foundation process presumably works the same way - it will match the colors to your skin tone from time to time.
The system in skincare version
Perso also provides a "medical" version for its app. You can scan your face from various angles and make a serum and moisturizer treatment at home that is suitable for your skin at that time.
The future is lost… finalized
Every year there are many gadgets that promise to highlight skin defects and correct or treat them in a personalized way. There are those who focus on diagnostics, some on printers (like that for nails, present for some time) and who on sets or devices like smart mirrors.