When I first heard about an intelligent toothbrush (three years ago) I really wondered if we needed it. A gadget that costs a bang and complicates simple things. What does it mean?
However, several startups at the time persevered and today they are accompanied by the major players in the field of dental hygiene. All focused on providing a new device that enters our daily life on a permanent basis: the era of the smartbrush begins.
Colgate and Oral-B are both about to launch two new devices: Colgate Plaqless Pro and Oral-B iO. And they obviously chose the CES2020 to do it.
Colgate's toothbrush features unique optical sensor technology. It detects the accumulation of biofilm in the mouth (prelude to the formation of plaque) and provides indications to remove it correctly by signaling the areas to insist through the Colgate Connect app.
Oral-B's smartbrush offers an intelligent pressure sensor to guide users to brush with optimal pace and pressure, and an intelligent display that offers coaching and motivation (motivation?) During the brushing session. The Oral-B iO App uses artificial intelligence analysis of thousands of recorded brushing sessions to come up with its brushing recommendations.
The price of both smartbrushes has yet to be determined, but from Colgate sources the Plaqless Pro should cost around 250 euros. There are no longer the bristles of the past.
Smartbrush, I'm not skeptical, but ...
Electric toothbrushes are popular, I don't say no, and there are many who say they are very well. But I'm not sure that the next step will catch on.
Honestly, with € 2,50 a toothbrush (maybe made of bamboo, via the plastic) can maintain dental hygiene very well. And if you need a display and "motivation" to brush your teeth, take a seat.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.