Echo Loop and Echo Frames, Amazon puts Alexa everywhere

A ship loaded with Alexa arrives: at the event Amazon Jeff Bezos' company today unveiled a slew of Echo products, two of which are wearable 24 hours a day.

The tendency to squeeze the Alexa voice assistant all over the place (it was recently integrated into the Fire Stick remotes) shows Amazon's strategy. It is at this moment that the company has brought "voice support" closer to people, and in this perspective the products of today should be seen: Echo Buds, Echo Loop and Echo Frames.

If the new Echo Buds can be seen as an intelligent answer to Apple's AirPods, the introduction of a ring and a pair of glasses with Alexa inside them further reduces the distance.

Amazon Day 1

The two new products are part of Amazon Day 1, a program that aims to speed up the market launch of innovative devices. Products available only to invited customers, partners who undertake to try them and send feedback to Amazon. One way to reduce the distance between the customer and the tester.

Echo Loop, Alexa between your fingers

Echo Loop is Amazon's smart ring. It has a titanium structure that houses two microphones, a small speaker and a system that produces vibrations.

Given the equipment, it seems that Amazon has interesting projects for him: he does not only have a future as a "companion" for Alexa. A small button on the Echo Loop ring activates it and allows it to interact with the voice assistant, sure, but it can also make calls. Not alone! It's not called “auto loop”. Echo Loop has a 90-minute full-day battery.

It's cool, but will it work? In the live demonstration, for example, the button failed. For 129 euros I expect more, if I think that at the end of the invitational phase it will cost even more, well… We still need to work on it. Anyway, take a look at the Echo Loop presentation page on the USA site from Amazon.

Echo Frames, Alexa in glasses

Also Echo Frames, like the Echo Loop, it integrates Alexa: in a pair of elegantly shaped glasses there are all the functions of Amazon's voice assistant. Plus it plays music from the arms, not bad.

Smart glasses weigh only 31 grams and are perfectly compatible with ophthalmic standards. 179 euros the special price for the launch.

Echo Loop and Echo Frames are stimulating innovations, and they bring a certainty: soon the voice assistants will be discreet and present in every moment of our daily activity.