There is very little doubt that the world is approaching the “meat-non-meat” era by identifying viable plant-based food substitutes. The era of “impossible” foods was officially born yesterday in Atlanta.
Beyond Meat and KFC, which had launched a test in the city that gave birth to Coca Cola, have an unprecedented success.
The chicken nuggets of a chain famous for fried chicken, the famous nuggets presented in a vegetable version, with a "meat" made up of vegetables? They literally sold like hot cakes.
For the first time, the KFC restaurant in Atlanta has finished an escort, leaving customers dry after only five hours. Sales of “non-chicken” nuggets outpaced chicken nugget sales that typically occur in an entire week.
What happens now?
KFC takes a sensational test, and now has a robust set of data to analyze to decide what to do. A larger scale test or a direct launch? I don't know what criteria will be adopted in evaluating what happened. It is clear that KFC would like to make false claims (I hope not) to say that the world would welcome with open arms a vegetable "meat" that, with the same flavor and consistency, does not have animals inside it.
Beyond Meat
Laurel wreaths also for Beyond Meat, one of the two main world companies (the other is Impossible Foods) that launch a world of green food. A world that replaces intensive farming with a system of more intelligent and environmentally friendly cultivation.
The effects of such a change would be enormous, e there are already several accredited studies that prove it beyond any shadow of doubt
The Beyond Meat opportunity will certainly be exploited to the fullest: it was the most extensive approval test in its history, and will help further improve the product as well as inserting new variants.
