At 31 December 2016, 45,2 million euros were active in Italy cell phone devices, with the old "mobile phones" that are about 12 million, down by 6 for sure per year. This means, therefore, that there are more than 33 million Italians who use it smartphone, whose penetration rate rose to 73 percent of the population last year.
Not just phone calls
It seems obvious to write it, but today the smartphone is successful because it allows you to make an increasingly wide range of operations, all at your fingertips: from the classic phone call to instant messaging, from photos and videos to Internet access, a true dividing line between the old generation of portable phones and the new one. Not surprisingly, today the furniture is also eroding shares traditional pc as far as connections to the Web are concerned, and many of the activities that were previously carried out by other means are simplified by smartphones.
Ecommerce flies on smartphones
We speak in particular of ecommerce and Online shopping: according to the latest State of Mobile Commerce Report drawn up by Criteo, the sum of purchases made from mobile devices exceeded those made for the first time through desktop computers, as evidence of a clear break with the past. This therefore confirms how the progress of the technology facilitate (or impose) transformations also of daily habits.
The other devices are engulfed
On closer inspection, however, the practicality of these operations is enhanced especially by new mobile phones: taking into consideration the sales generated during 2016, in fact, it was calculated that in numerical terms those finalized through smartphones were 67% of the total, leaving to devices such as tablet only residual shares (and in continuous decline) and emphasizing once again the strength of features like simplicity and speed.
How to save
These are in fact the main needs of online users, accompanied by the keyword that guides people who shop on the Web, namely "saving“: Without too many words, those who buy on the Internet have well in mind also i economic benefits of this procedure. More and more often, then, the customer is mature and scafato to the point of waiting for the right moment for finalize the shopping, taking advantage of periodic promotions or researching on specialized platforms such as piucodicisconto the specifics that bring the cart total down to the chosen store, as described in this article on save thanks to discount codes.
The most popular categories
But what can you buy online? To answer this question is the survey Global Connected Commerce made by Nielsen at a global level, through interviews with more than 30 Internet users from 60 countries, including Italy; and precisely the Italians reveal in 87% of cases of make e-commerce purchases also through mobile, focusing in particular on the categories of travel, books and music, and more fashion items, clothing and accessories, consumer electronics and IT and, to close the top five, tickets for various events.
Sectors still slow
Among the most innovative trends, Nielsen research highlights how the propensity to buy online is still low consumer goods, especially when it comes to food and drink, as well as fresh food such as fruit, vegetables and meat, chosen only by 6% of the total users of the web; the picture of spending on the Web tied to the world of Catering, starting with home delivery services, whose incidence in Italy is only 7%. You improve the performances of the online wine sales and alcoholic beverages, which exceed 11%, and packaged food products, today at 12%, while continuing to gain popularity among online shoppers some categories in consumer goods, such as beauty and personal care products.