The Ice Bucket Challenge helps against ALS

Valeria Martalò

Communication

We have all thought at least once that the #Ice Bucket Challenge was a media stunt, an unserious way to raise funds for scientific and medical research against #ALS. In reality, that wasn't really the case. Here's what's happened in the last few months. During the summer of 2014, photos and videos began to appear on social media of people falling over or having buckets of frozen water poured over them. But why? All this served to give visibility to the research against ... Read all

Share