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Apple buys Turi and focuses on AI

Turi is an artificial intelligence startup that Apple has just acquired: the Cupertino company is making more and more steps in this promising sector

August 10 2016
Valeria MartalòValeria Martalò
⚪ 2 minutes
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La # Apple is betting everything on#artificial intelligence. It is news yesterday, in fact, that the Cupertino company has bought Turi, a startup specializing in machine learning, or artificial intelligence, but it would be better to say machine learning or computational intelligence. 

In particular, Turi creates software capable of analyzing complex emotions such as feelings, but also to make predictions about clicks and even to detect online fraud.

Not a simple artificial intelligence, therefore, but a further step that will be, at least in part, also integrated on Siri, Apple's voice assistant.

Turi, a "little genius" in a sector we will hear a lot about.

Apple's recent purchase of Turi demonstrates the tech giant's continued interest in artificial intelligence. Machine learning, as you know, is the ability of computers to learn for themselves by analyzing data.

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Turi cost Apple $ 200 million, and this acquisition adds to that of Voval IQ, Perceptio and Emotient. In short, it is clear that Apple now wants to focus on this sector, which could have exponential growth in the coming years.

The advent of artificial intelligence in the world of the bitten apple

These technologies have the potential to fundamentally change the way we interact with our devices, and Apple is positioning itself as a leader in this space. Thanks to its large pool of data and resources, Apple is well positioned to capitalize on the growing demand for AI-powered products and services.

Tags: appleartificial intelligencetop

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