PERCH has pioneered the transformation of a normal display into an extraordinary means of communication, changing the shopping experience of users. In these videos we show different possible applications of this technology, and how it will be possible to observe, choose and buy objects in a much more interactive way than the one we adopt today.
The New York company experimented with design, contents and shapes, thanks to a system that combines cameras and sensors "evaluating" the action that the buyer takes on the object in real time, and adjusting accordingly:
The space becomes a user interface, the interaction with objects becomes similar to the one you have while browsing a site. There is also a very important corollary: through these systems it will be possible to collect data on buyers. Which products are most 'touched' and observed? Which ones are less 'experienced'? Which themes and collateral objects are most appetizing in relation to an object? Up-selling and cross-selling at a gogo.
For info: http://www.perchinteractive.com/
