PERCH pioneered the transformation of a normal display into an extraordinary means of communication, changing the users' purchasing experience. In these videos we show different possible applications of this technology, and how it will be possible to observe, choose and purchase objects in a much more interactive way than the one we adopt today.
At the New York company they experiment with design, contents and forms, thanks to a system which combines cameras and sensors "evaluating" in real time the action that the buyer takes on the object, and adjusting accordingly:
Space becomes a user interface, interaction with objects becomes similar to what you have when browsing a site. There is also a very important corollary: through these systems it will be possible to collect data on buyers. Which products are most 'touched' and observed? Which are the least 'experienced' ones? What themes and collateral objects I am more appetites in relation to an object? Up-selling and cross-selling galore.
For info: https://www.perchinteractive.com/
