Days ago, in the long wake of the farewell to Steve Jobs and while waiting for his biography, many experts discussed Apple's strategies in the communications sector, indicating how Cupertino was ready (or almost) to revolutionize, after music and telephony, also the television market.

Jobs' death has not slowed down the plans of an Apple TV ready to provide content and services by exploiting its distribution channels (itunes) and simple and successful interfaces (aiming to eliminate the remote control means Siri, by eye and cross): however, as often happens, when Sparta makes war trials it is easy to find an army in Athens that is marching towards the same destination.

Today's news is that the Mountain View company is planning tests for its cable television service in Kansas. On-demand content and very high-speed internet: Google TV is a project at a more than advanced stage. It's a very interesting prospect, which would put Google on a completely new track, in the role of television and connectivity provider: a game changer similar to the one that iPhone brought to Apple, so to speak.

We will soon notice important developments: since 2007 (on the old Futuroprossimo) I pointed out to you how Google was acquiring various licenses in the communication sector, and buying large lots of transmission cables, which I thought were intended for fixed telephony (here is the original article): it seems the time has come to use them, and they won't just be for talking :)