Wearable technology has already made its appearance in the sports sector (bracelets and chest bands for monitoring data and performance are now countless) and is now preparing to land in the world of high fashion: the model and pop singer Nicole Scherzinger wore a dress connected to Twitter a few days ago and capable of showing her message stream in real time. A crazy blunder in my opinion: yet in her own way noteworthy and capable of capturing attention.
The creators of the dress (the group Cute circuit) have incorporated thin LEDs capable of forming a 'fabric-display' which showed on the artist's body the messages from fans from all over the world during his performance: the fully successful test took place during a presentation of EE in London, a telephone company that has just launched its 4G network.
What do you think? I immediately had the feeling of tweeting “this dress looks really shitty on me” for her to appear on her back.
It is just the beginning of a fashion based on the interaction between the wearer and observers, perhaps capturing attention not only with aesthetic factors but with elements of information: it could happen that we read the results of the latest American elections directly from the back of our table neighbor at the restaurant.
