The worldwide diffusion of soft drinks has reached capillary figures: an entire part of the 'western' world seems to drink more colored concoctions than water. The results are alarming, many research centers on the planet have already produced the results of different studies, all of which agree in attributing negative effects on the body.
The reason? Carbon dioxide which harasses the stomach. A bang of sugars (about 9 teaspoons per can) or sweeteners (aspartame and acesulfame suspected of being carcinogenic). The dyes. A disaster, in short.
This is why I am very fascinated by the idea that the future may involve the spread of 'vectors' like these (or like chewing gum for example, equally widespread and equally 'suspect') to transform them into a vehicle for well-being or of 'nourishment': in this sense the news of this caught my attention Pepsi burns fat, which will debut tomorrow November 13, 2012 in Japan.
[highlight] You read that right: a Pepsi capable of not making us fat. A lot of it, we would all drink by the liters if that were the case. It's worth understanding how it works to get an idea, don't you think? [/ Highlight]
On the nose, I thought it was a sort of canned 'gastric lavage':in fact, the secret of this drink is in Dextrin, a soluble fiber. Pepsi 'anti-fat' contains plenty of it, and promises to reduce fat absorption and increase the sense of satiety, as well as moving the intestinal transit. The Pepsi press release avoids mentioning (surely it will be a coincidence) how much sugar or corn syrup is contained in this drink in order to produce its character.
ristico (I translate) "fresh and unique aftertaste"
Are we certain that the calories do not outweigh the benefits? The question would be rhetorical if this drink (and a similar one, Kirin Mets Cola) had not received the approval of the body responsible for providing opinions on food quality, the Japanese FDA which is called the Japan Health Food & Nutrition Association.
At least on a conceptual level, the idea of spreading benefits through food is not new, and represents the embryo of the 'human enhancement' that is expected for the future: chewing gums that break down cavities and tartar and make us say goodbye to the toothbrush, high-protein fruit juices, anti-fat drinks and perhaps anti-skin cancer cosmetics.
From tomorrow, however, for about € 1,60 the citizens of the Rising Sun will be able to start losing weight with this new potion (allow me a little skepticism). What will people actually drink? We will find out over time.