The global diffusion of soft drinks has reached widespread figures: an entire part of the 'Western' world seems to drink more colored concoctions than water. The results are alarming, many research centers on the planet have already brought out the results of different studies, all of which agree in attributing negative effects on the organism.
The reason? Carbon dioxide which harasses the stomach. A burst of sugars (about 9 teaspoons per can) or sweeteners (aspartame and acesulfame suspected of being carcinogenic). The dyes. A disaster, in short.
This is why I am very fascinated by the idea that the future could involve the diffusion of 'vectors' like these (or like chewing gum for example, equally widespread and equally 'suspicious') to transform them into a vehicle of well-being or of 'nourishment': in this sense the news of this one caught my attention Pepsi burns fat, which will debut tomorrow November 13, 2012 in Japan.
[highlight]You read it right: a Pepsi capable of keeping us from getting fat. A bonanza, we would all drink liters of it if that were the case. It's worth understanding how it works to get an idea, don't you think?[/highlight]
By nose, I thought it was a sort of 'gastric lavage' in a can:in fact, the secret of this drink is in Dextrin, a soluble fibre. The 'anti-fat' Pepsi contains plenty of it, and promises to reduce fat absorption and increase the feeling of satiety, as well as moving intestinal transit. Pepsi's press release avoids mentioning (surely it's a coincidence) how much sugar or corn syrup is contained in this drink to produce its character.
ristic (I translate) “fresh and unique aftertaste”
Are we certain that the calories do not outweigh the benefits? The question would be rhetorical if this drink (and a similar one, Kirin Mets Cola) had not received approval from the body responsible for providing opinions on food quality, the Japanese FDA which is called the Japan Health Food & Nutrition Association.
At least on a conceptual level, the idea of spreading benefits through food is not new, and represents the embryo of the 'human enhancement' that is expected for the future: chewing gum that eliminates cavities and tartar and makes us say goodbye to toothbrush, high-protein fruit juices, anti-fat drinks and perhaps anti-skin cancer cosmetics.
From tomorrow, in any case, for around €1,60 the citizens of the Land of the Rising Sun will be able to start losing weight with this new potion (allow me a little scepticism). What will people actually drink? We'll find out over time.
